Filming: Dynamic Angles
Kill the Static Shot
Tripods are safe, but safe does not go viral. Incorporate handheld movement to create a visceral, first-person experience. Let the lens breathe with you. Push in on key emotional moments and pull back to establish spatial context.
Lighting as Narrative
Forget flat, even lighting. Use harsh shadows and high-contrast setups to carve out your subject. A single, focused rim light creates more drama and visual interest than a dozen softboxes. Direct the viewer's eye exactly where you want it.
The Rule of Thirds is Dead
In the 9:16 vertical format, center-punch framing dominates. Keep your focal point dead center for rapid readability as users scroll at hyper-speed. Break this rule only for deliberate, jarring visual resets.
Next: Editing