Frequency & Fiction
Does posting time matter?
Minimally. The algorithm serves content based on user behavior and engagement velocity, not chronological time. Focus on the hook, not the clock.
Do I need a professional camera?
No. Your smartphone is optimal. It matches the native aesthetic of the platform, feeling authentic rather than overly produced, which builds immediate trust.
How long should my videos be?
As long as they need to be, but not a frame longer. High-retention micro-narratives usually sit between 11 and 18 seconds, but pacing trumps absolute length.
What about hashtags?
They are for SEO categorization, not viral distribution. Use 3-5 hyper-relevant tags to tell the algorithm who your seed audience is.